Individual contributors are a vital source of funding for the arts. The personal benefits of giving to the arts vary widely, and can be different for one person between organizations and disciplines. For example, a person might give to the ballet because she danced as a girl, and it gives her pleasure to support the continuation of that tradition. That same person might give to the museum because it’s a way for her to express who she is now… what she enjoys and how she spends her time.

MMA’s research-driven donor acquisition consulting services rely on responding to the desires and interests of individuals, not “selling” something they may or may not be interested in.

Our primary donor acquisition tool is Culture-Base, a three or four-month acquisition process based on our state-of-the-art “Web 2.0” interaction strategy and technology to acquire first time gifts. Culture-Base as a knowledge resource also provides us with frameworks for helping each individual organization understand the various segments of constituents who may be interested in contributing, so that ongoing development and marketing activities can be more targeted and effective.

The Culture-Base process requires input and expertise from multiple departments which creates a strong partnership between the arts organization and McQueen Morrow Associates.  Working together, we not only advance the readiness of each individual patron, but the level of awareness and appreciation for the arts in our community on a whole.

Please visit www.culture-base.org for more information on the process and the program.