MMA Research

All of MMA's work is research-driven. This means that when we make recommendations for your organization, we aren't "guessing and checking," but are basing all our advice on solid, tested, constituent-based insights.

We believe that by understanding what your constituents value and believe you can better provide access to the valuable services you offer. They "why" they attend your organization is important... the "why behind the why" is essential, and this is where we excel. Our proprietary values-based insights model allows us to determine the primary motivations and values that connect your constituents to your organization and then take that knowledge to first identify, and then connect with the people who would become donors if they had a personal connection and reason.

In addition to comissioned research for individual clients, MMA conducts its own, expansive original research in order to ensure that we're correctly interpreting and tying in local, discipline-specific information with nation-wide trends and attitudes.